Originally an independent company, Drake's was owned by Hostess from 1998 to 2012 McKee Foods acquired Drake's line when Hostess liquidated in bankruptcy in 2012. McKee has said that the regulatory standards required of McKee Foods are too costly to continue supplying the commissaries.ĭrake's is a baking company in Wayne, New Jersey. Īs of late 2022, the cakes will not be sold in US Department of Defense Defense Commissary Agency and Navy Exchange commissaries. ![]() From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists. 47 JTG Daugherty Racing team in the 2009 season, after sponsoring both teams in 2008. 21 Ford Fusion in the NASCAR Sprint Cup Series from 2006 to 2008. The Little Debbie brand has sponsored NASCAR teams since the 1990s, most notably the Wood Brothers No. Minor changes were made to the logo in 1985 and again in 2013. Following instructions, she made the little girl look older, around 8 or 9. Artist Pearl Mann of Atlanta created the original color artwork. Full-color portraits of Little Debbie started later in 1960. The original image of Debbie used on packaging and advertising, which began on August 23, 1960, was based on a black-and-white photo. Now Debbie McKee-Fowler serves as Executive Vice-President and serves on the McKee Foods Board of Directors. and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and as individually wrapped items. They come in dozens of varieties, including the top-selling Swiss Cake Rolls, Nutty Bars, Fudge Rounds, Cloud Cakes, Cosmic Brownies, Zebra Cakes, and Oatmeal Creme Pies. Little Debbie products are primarily cookie and cake-based dessert snacks. Īs of 2013, McKee ships more than 900 million cartons of Little Debbie products each year. The bankruptcy court approved the purchase on April 9, 2013. It was announced on January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products. McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman. In 1991, McKee Baking Company became McKee Foods Corporation.Įllsworth McKee, the son of company-founder O.D. McKee Baking Company moved to Collegedale in 1957. They decided to buy back the bakery, which was renamed McKee Baking Company from King's Bakery in 1962, and run it themselves. They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed help. After some time, they sold the Charlotte plant. The McKees moved to Charlotte, North Carolina, into a new bakery designed by O.D. decided to sell his business and start over. His father-in-law, however, did not share his ideas. The bakery did well for a few years, but O.D. Wanting to expand, he bought a small bakery, Jack's Cookie Company. Oather started out selling cakes from his 1928 Whippet in the Chattanooga area. The company was founded during the Great Depression by Oather "O.D." McKee and Ruth McKee. ![]() The company also formerly operated Heartland Brands. The corporation is the maker of Drake's Cakes, Fieldstone Bakery snacks and cereal, Little Debbie snacks, and Sunbelt Bakery granola and cereal. ![]() McKee Foods Corporation is a privately held and family-owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee.
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